Dr. Okolo's Solution to the Omnivore's Dilemma

When reading chapter 16, Michael Pollan talked about the solutions the local sustainable food chain provided for the Omnivore's Dilemma. One of these solutions was that if people knew where their food was coming from, then they can feel safer about what they are eating. Also, they would be able to make wise decisions about what is the right thing to eat. Most people just go to any supermarket and buy whatever looks tasty. But if they knew the origin of the food that they buy, then they can know how their food is grown. Knowing this, they could build a stronger relationship with the farmers that grow the food.